CRM Payload Test

Send a test lead to your CRM and see exactly what it receives.

CRM or Zapier webhook URL

Lead name

Lead email

Lead phone

Property address

Zapier template

In Zapier, create a Zap. Trigger: Webhooks by Zapier → Catch Hook. Copy the hook URL.
Paste it above and click Send test lead. In Zapier, click Test trigger — the PACKED lead appears.
Add your CRM as the Action (Follow Up Boss, kvCORE, HubSpot, Sierra…) → “Create/Update contact”.
Map the fields using the table below. Add a Filter step “test is false” so test leads skip your real pipeline.
Turn the Zap on, then save the hook URL on the Leads page as your CRM webhook.

CRM field	Zapier field	JSON path
First/Full name	lead__full_name	lead.full_name
Email	lead__email	lead.email
Phone	lead__phone	lead.phone
Lead source	lead__source	lead.source
Buyer type	lead__visitor_type	lead.visitor_type
Pre-approved	lead__pre_approved	lead.pre_approved
Has a realtor	lead__working_with_realtor	lead.working_with_realtor
Realtor name	lead__realtor_name	lead.realtor_name
Marketing consent	lead__marketing_consent	lead.marketing_consent
Tags	lead__tags	lead.tags
Notes	lead__notes	lead.notes
Property address	open_house__property_address	open_house.property_address
Open house ID	open_house__event_id	open_house.event_id
Checked in at	lead__visited_at	lead.visited_at
Is test?	test	test

Sample payload (for CRMs that ask for an example)

{
  "type": "lead.captured",
  "test": true,
  "sent_at": "2026-09-30T16:00:00.000Z",
  "lead": {
    "id": "3f1c2a9e-8b7d-4c1a-9f0e-2d6b5a4c3e21",
    "full_name": "Jordan Reyes",
    "email": "jordan@example.com",
    "phone": "5550101234",
    "visitor_type": "buyer",
    "pre_approved": true,
    "working_with_realtor": false,
    "realtor_name": null,
    "marketing_consent": true,
    "points": 175,
    "source": "qr_checkin",
    "tags": [
      "packed-test"
    ],
    "notes": "",
    "verified_at": "2026-09-30T16:00:00.000Z",
    "verification_channel": "email",
    "visited_at": "2026-09-30T16:00:00.000Z",
    "created_at": "2026-09-30T16:00:00.000Z"
  },
  "open_house": {
    "event_id": "evt_123",
    "property_id": null,
    "property_address": "128 Maple Ridge Dr",
    "agent_id": "your-agent-id"
  },
  "ad": {
    "ad_id": null,
    "format": null,
    "network": null,
    "cta": null,
    "source": null
  }
}

Every request is signed: X-Packed-Signature = sha256 HMAC of “timestamp.body” using your webhook secret, with the timestamp in X-Packed-Timestamp. Zapier can ignore these; custom endpoints can use them to verify it came from PACKED.